In his 2012 Commencement Address to the University of Arts in Philadelphia, British author Neil Gaiman famously said that “a freelance life, a life in the arts, is sometimes like putting messages in bottles, on a desert island, and hoping that someone will find one of your bottles and open it and read it, and put something in a bottle that will wash its way back to you: appreciation, or a commission, or money, or love. And you have to accept that you may put out a hundred things for every bottle that winds up coming back.”

Have you decided to start your own business or are you already in your early development phase? Regardless of whether you’ve taken project management classes or are just running on instinct, advice from people in the field or people you know, managing a startup business is not easy to do. It requires juggling a lot of issues. It’s easy to get overloaded, to procrastinate and lose sight of your goals. Let’s take a look at thing you could do to make your job easier!

When building web pages, designers usually focus on the things that you can see in the design, what they perceive as active elements: fonts, colors, images, text, menus and so on. Unfortunately, white space is not usually perceived as one of these elements. And that’s really a shame, because white space is one of the most useful weapons you have in your web design arsenal.