We may not judge books by their covers, but we certainly choose them by their covers. Covers are an integral part of what makes books appealing. They sum up the book in one image, and it is that image that recommends the book, maybe not as much as the selected critic’s quotes on the back, but it is still definitely the cover that makes you pick up the book.

Calligraphy is just as much a part of human evolution as the development of language. The two are virtually inseparable, as the earliest surviving written texts are all done in calligraphy. The word calligraphy comes from the Ancient Greek words kallos and graphẽ, the two meaning beauty and writing, respectively. That does not, however, mean that calligraphy is strictly a Western tradition.

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What would advertising be without images? “Radio infomercials!” you might be inclined to say, and you would most definitely be right. However, that still does not mean that the world of advertising would not be a much more boring place without visuals. Advertising is, in its own way, an art form. Love it or loathe it, it blends uses words and especially images to illustrate a concept. Whether or not the concept itself is a good thing is a totally different issue.